ClinicSignalby hmdg
Who's behind this

Built by an agency that already runs your channel.

ClinicSignal is built by HMDG, the marketing agency that runs Google Ads, Meta, and SEO for hundreds of MSK clinics across the UK. We have spent six years staring at clinic numbers. This is what we wished existed.

The origin

Why we built it.

For years, clinic owners would ask us "is the marketing working?" and we would point at our Google Ads dashboards. Click through rates. Conversion rates. Cost per lead. Numbers that looked good but never quite answered the question.

The honest answer needed data we did not have. We did not know if the patient actually attended. We did not know if they paid. We did not know if they came back. We did not know what their lifetime value was. And without that, our optimisation was a half conversation.

So we built ClinicSignal to close the loop. The PMS knows what actually happened. The ad accounts know what we spent. Together, they tell you whether your marketing is real or not, whether your team is producing, and where the next 10% of revenue is hiding. Then we kept building, because clinic owners kept asking better questions.

HMDG, by the numbers
700+
UK MSK clinics in the HMDG network
6y
running paid acquisition for clinics
1
niche we work in, only MSK
Why we are different

Built by people in your channels.

There are generic business intelligence tools you can point at any company. We did not want to build one of those.

One vertical, deeply

We only work with MSK clinics. The detectors, the benchmarks, the language, all of it is shaped by what a clinic owner actually deals with on a Tuesday morning.

Real benchmarks

The HMDG MCC has live data from hundreds of clinic Google Ads accounts. We can tell you whether your CPA is good for your area band, not just "compared to industry average".

Operator built

Built by people who run the marketing, not a software vendor selling to it. Every feature has to earn its place in a real clinic owner's week.

How we work

A few principles that shape the product.

  • The LLM is a narrator, never a decision maker. Every number you see is computed in code from your data. The AI just talks about it in plain English.
  • Plain English, no buzzwords. Cost per acquired patient, not CAC. Patient visit average, not retention coefficient.
  • Every insight has a money figure. If we cannot tell you what it is worth, it is not an insight.
  • Three actions a week, not thirty. Clinic owners have appointments to see. The weekly plan ranks the three most valuable actions and stops there.
  • Read only by default. We never touch your PMS. The patient experience is yours alone.
  • Ship weekly, listen relentlessly. Most of the product was built in response to a specific clinic owner asking a specific question.
/dashboard/advisor
AI advisor
FAQ

Things you might be wondering.

The product
Which practice management systems do you support?
Cliniko is live now. If we do not support yours yet, we will tell you up front and let you know when we do.
Can I see real data in a demo?
Yes. The demo site uses an anonymised clinic with realistic data so you can walk every tab, every insight and every report before connecting anything of your own.
How often does the data refresh?
Your PMS is pulled every 2 hours during the day. Marketing channels refresh nightly. The Monday email goes out at 7am with last week settled.
Does the AI advisor make things up?
No. The advisor is grounded in your live dashboard data and a structured payload. Every number it cites is on your dashboard. It is a narrator, not a decision maker.
Setup
What does setup involve?
A read only API key for your PMS, and (for HMDG clients) we auto wire the marketing channels for you. Most clinics are live within 24 hours of signing the DPA.
Can the team see the same dashboard as the owner?
Yes. Owner, practice manager and account manager seats are all included. You decide who sees what.
Do I need to be technical?
No. The only technical step is generating a read only API key in your PMS. We walk you through it on a 15 minute call.
Pricing & commitment
Is it really free for HMDG clients?
Yes. If we already run your Google Ads, Meta, or SEO, ClinicSignal is included at no extra cost.
What if I am not an HMDG client?
You can buy ClinicSignal standalone. Pricing is being finalised. Get in touch and we will tell you exactly where we are.
Can I cancel?
Yes, any time. No contracts, no minimum term. We will export your computed metrics on the way out.
Trust
Where does my data live?
UK and EU hosting. PostgreSQL in the UK, application servers in the EU. Full detail on the Security page.
Do you sell my data?
No. Your data is never sold, shared, or used to train AI models. Aggregated, non-identifying benchmarks (e.g. the median MSK ROAS) are used internally, but nothing in them is traceable to your clinic.

Want to know more?

Walk the demo. Or get in touch if you have specific questions about your clinic.

Open the demo → Talk to us