Features/Marketing
Marketing

What a patient
actually cost.

Paid search measured against real bookings. The conversion breakdown, search visibility, where your patients come from geographically, and a straight answer when clicks are healthy but bookings are not.

/dashboard/marketing · PPC
/dashboard/marketing · PPC
01The conversion breakdown

Bookings, calls and forms, with confidence.

Every conversion path with the confidence of its source, honest estimates when tracking is thin, and a flag when a booking action over-fires.

  • Bookings measured in your PMS where tracking allows
  • Honest, labelled estimates when it does not
  • Cost per patient judged against your returns
PPC · Conversion breakdown
PPC · Conversion breakdown
02Search visibility

Are you even showing up?

Impression share, top-of-page rate and how much you are losing to budget, so you can tell being unseen from being unchosen.

PPC · Search visibility
PPC · Search visibility
03Where the clicks come from

Which searches bring patients.

Clicks split across campaigns and search terms, so you can see which searches actually convert.

PPC · Google traffic
PPC · Google traffic
04Where your patients come from

The map of demand.

Bookings and spend by location, so you can see which areas convert and where budget goes without return.

PPC · Where your patients come from
PPC · Where your patients come from
05Performance by day

Wasted budget, easy to spot.

Spend and conversions by day and hour, so dead-hour budget is obvious.

PPC · Performance by day
PPC · Performance by day
06Budget

Where the spend goes.

Your budget pacing and where it is capped, so you can see whether you are leaving demand on the table or overspending on quiet terms.

PPC · Budget
PPC · Budget
How it is worked out

The numbers behind it.

Bookings are attributed to real PMS bookings where the account's conversion tracking supports it, with a tracking-loss uplift, and fall back to a click-based estimate otherwise. Cost per patient is only flagged high when it is genuinely high and the return does not justify it. When paid clicks look fine but bookings do not, an availability diagnosis checks whether tight near-term diary space is the real blocker rather than the ad.
Where it shows up

It travels with you.

Paid search sits under the marketing overview, uses the patient value from your Patients data, and reads your availability to diagnose a booking-flow problem.
Keep exploring
MarketingThe overview and the verdictSEOThe organic sideUtilisationWhen availability is the blocker

See what a patient really cost.

Paid search measured against real bookings.

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