ClinicSignalby hmdg
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Invite-only beta for HMDG clients

Know your clinic. Grow with confidence.

ClinicSignal connects to your practice management system and shows you exactly what's happening in your business. Revenue, team performance, patient trends, and where the opportunities are. No spreadsheets. No manual reports.

Currently available to HMDG clients. Cliniko supported now, Nookal, Jane App and Power Diary coming soon.

Free for all HMDG clients
Everything you need
Built for clinic owners, not data analysts.

ClinicSignal reads your practice data and tells you what matters, what's changed, and what to do about it.

◉

Monday Briefing

Your business in 10 seconds. Revenue, occupancy, rebooking, DNA rate. Delivered to your inbox every Monday at 7am.

♦

Smart Insights

21 detectors scan for hidden patterns. Revenue concentration risk, pricing gaps, cancellation waves. Each with an estimated revenue impact.

★

Team Performance

Every practitioner benchmarked against your clinic and 715 UK practices. Revenue per hour, rebooking, DNA, diary fill. Auto-benchmarked.

↻

Patient Recall

Patients who've gone quiet, sorted by value. One-click CSV export. Ready-made message templates. Recover revenue every week.

✎

AI Advisor

Ask anything about your business. Every answer grounded in your data, never hallucinated. Routes to your HMDG account manager when needed.

⚖

Market Benchmarks

How you compare to 715 UK MSK practices. Pricing by region, rebooking rates, seasonality patterns, marketing spend. HMDG Barometer 2026.

☰

Marketing Intelligence

See exactly what your Google Ads, Meta campaigns, and SEO are generating. Cost per patient, ROAS by channel, and what percentage of revenue marketing creates.

◈

AI & Search Visibility

Track your visibility in Google search, Google Business Profile, and AI-generated answers. See who finds you, how they interact, and what patients discover before they book.

The Monday briefing

Your whole business, before your first coffee.

Every Monday at 7am, a clear picture of how your clinic performed. Revenue, occupancy, patient trends, and the one thing worth your attention this week.

  • Revenue with marketing attribution
  • Occupancy, rebooking, and DNA rates
  • Time comparisons across 5 periods
  • Focus insight with estimated revenue impact
  • All computed live from your appointment and billing data
YOUR BUSINESS THIS MONTH
Good shape
Total Revenue
£38,420
calendar month to date
Marketing Contribution
£14,200
(37%) from Google Ads, SEO
OCCUPANCY
82%
REBOOKING
71%
DNA RATE
2.1%
NEW PATIENTS
48
PATIENT VALUE
£312
Focus
Revenue concentration risk: your top two practitioners account for 58% of revenue. Estimated impact if either is unavailable: £340-£620/month.
Track what matters

See how you're trending across every time period.

Compare this month to last month, this quarter to last quarter, year to date, or the same period last year. All computed live from your actual appointment and billing data.

  • 5 comparison periods available
  • Revenue, occupancy, rebooking, new patients
  • Colour-coded change badges
  • Live data, never stale snapshots
This month vs last month Quarter YTD vs last year
CurrentPreviousChange
Revenue£38,420£35,100+9%
Occupancy82%79%+3pts
Rebooking71%68%+3pts
New patients4841+17%
Smart insights

21 detectors scanning your data for hidden opportunities.

Revenue concentration risk, pricing gaps, lapsed patients, cancellation waves, hidden star performers. Each insight comes with an estimated revenue impact and actionable next steps.

  • Growth opportunities with revenue estimates
  • Risk alerts before problems escalate
  • Confidence ratings on every insight
  • "Ask about this" routes to the AI advisor
What we've found
11 insights from your clinic data
Growth Opportunities
£840-£1,520/month
Revenue at Risk
£620-£1,100/month
Revenue Concentration Risk HIGH confidence
Sarah T generates 31% of your clinic's revenue. Combined with James K, the top two account for 58%. This creates significant business risk.
Est. impact: £340-£620/month
Lapsed Patient Opportunity HIGH confidence
187 patients haven't visited in 90+ days. 142 attended fewer sessions than your clinic average. Estimated recoverable revenue.
Est. impact: £480-£900/month
Marketing intelligence

See exactly what your marketing is generating.

Connect your ad accounts and ClinicSignal shows you the full picture: which channels bring patients, what each patient costs to acquire, and how marketing contributes to your total revenue. No more guessing whether your ads are working.

  • Google Ads and Meta performance in one view
  • Cost per new patient by channel
  • ROAS with actual patient revenue (not just clicks)
  • Marketing's share of total revenue
  • Channel-by-channel breakdown with spend, patients, and revenue
  • Organic vs paid patient attribution
Marketing Performance
What your marketing is creating
Total Revenue
£38,420
From Marketing
£14,200 (37%)
Organic / Walk-in
£24,220 (63%)
Cost Per New Patient
£38
Google Ads: £32
Patients From Marketing
52
Google 24 | Meta 8 | SEO 14 | Ref 6
Marketing ROAS
7.2x
£14,200 revenue from £1,975 spend
ChannelSpendPatientsRevenueROAS
Google Ads£1,20024£7,6806.4x
Meta Ads£7758£2,5603.3x
SEO (organic)—14£4,480—
Referrals—6£1,920—
Search & AI visibility

Know where patients find you before they book.

Track your clinic's visibility across Google search, Google Business Profile, and AI-generated answers. See which keywords drive traffic, how patients interact with your listing, and whether AI assistants are recommending you.

  • Keyword rankings and organic search visibility
  • Google Business Profile insights (views, calls, directions, clicks)
  • AI visibility: are ChatGPT and Google AI recommending you?
  • Local search performance and map pack presence
  • Competitor comparison: who outranks you and why
  • Content performance: which pages drive the most enquiries
Search & AI Visibility
Where patients discover you online
Organic Visitors (month)
1,240
+18% vs last month
Keywords in Top 10
47
+6 this month
GOOGLE BUSINESS PROFILE
Profile Views
+12%
3,840
Calls: 127
Directions: 89
Website: 312
AI Mentions (ChatGPT, Gemini)
12
Recommended in 12 of 45 relevant queries
TOP RANKING KEYWORDS
"physio near me"
#2
"sports massage [city]"
#3
"back pain treatment"
#5
"osteopath [city]"
#8
"knee pain specialist"
#12
AI visibility powered by HMDG's search intelligence. Google Business data updates daily.
Team performance

Know how every practitioner is really doing.

Every practitioner benchmarked against your clinic average and 715 industry peers. Auto-benchmarked from the HMDG Barometer. No manual target-setting required.

  • Revenue per hour, rebooking, DNA rate, diary fill
  • Late cancellation rate per practitioner
  • Caseload size and new patient share
  • "Needs support" framing, not a blame tool
ST
Sarah T
82 appointments this month
Rev/hr
£72
Above target
Rebooking
84.9%
Above target
DNA rate
1.4%
Excellent
Diary fill
78%
Close to target
JK
James K
69 appointments this month
Rev/hr
£68
Close to target
Rebooking
72.1%
Above target
DNA rate
0%
Excellent
Diary fill
62%
Needs support
RM
Rachel M
118 appointments this month
Rev/hr
£65
Close to target
Rebooking
91.1%
Above target
DNA rate
0%
Excellent
Diary fill
86%
Above target
Patient recall

Bring patients back. Recover revenue.

Every week, patients slip away. ClinicSignal identifies who's gone quiet, estimates what they're worth, and gives your admin everything they need to bring them back.

  • Sorted by value, highest first
  • One-click CSV export for your admin
  • Ready-made SMS and email templates
  • Direct links into your patient records
  • Weekly highlight of newly lapsed patients
Lapsed patients
187
90-180 days no visit
Recoverable Revenue
£42,300
est. 15% recovery rate
New this week
8
crossed 90 days since Monday
Export CSV Push to PMS recalls (coming soon) Copy message template
Laura Henderson
Last visit: 8 Dec · 8 visits
£2,496
David Park
Last visit: 22 Nov · 5 visits
£1,560
Emma Richardson
Last visit: 15 Jan · 4 visits
£1,248
Tom Wheeler
Last visit: 3 Dec · 6 visits
£1,140
AI advisor

Ask anything about your business.

Type a question, get an answer grounded in your data. Not a chatbot guessing. Every number from your real appointments, invoices, and patient records. Routes to your HMDG account manager when you need human help.

  • "Why is rebooking down this month?"
  • "Should I increase my ad spend?"
  • "Which practitioner has the most lapsed patients?"
  • "Is my quiet week normal or should I worry?"
★ ASK HMDG
Ask us anything about your business or get support.
Not sure about something? Want to make marketing changes, have questions about your stats or insights? Just ask.
Revenue is down 9% on last month. What's driving it?
The largest change is in new patient volume, which dropped from 52 to 48 patients. Occupancy is steady at 82%, so the issue isn't fewer appointments overall. Your rebooking rate improved slightly from 68% to 71%, which is positive. The revenue dip appears to be seasonal. March is typically a quieter month in your region. Looking at the same period last year, you saw a similar 7% dip before recovering in April.
Market benchmarks

How you compare to 715 UK MSK practices.

Data from the HMDG Barometer 2026. See exactly where you're ahead, where to improve, and what clinics at your stage are doing differently. Pricing by region, seasonality by discipline, growth stage analysis.

  • Core health metrics vs industry average
  • Regional pricing comparison
  • Revenue stage and growth trajectory
  • Seasonality patterns by discipline
  • Marketing spend and channel benchmarks
How You Compare
Your clinic vs 715 UK MSK practices (Barometer 2026)
Core Health Pricing Your Stage Marketing Seasonality
Occupancy
82%
vs 72% avg
+10pts
Rebooking Rate
71%
vs 74% avg
-3pts
DNA Rate
2.1%
vs 6% avg
-3.9pts
Sessions/Episode
5.2
vs 5.5 avg
-0.3
Pricing
Free for HMDG clients.

ClinicSignal is included at no extra cost for all HMDG managed clients. If you're not yet an HMDG client, get in touch.

HMDG Clients
Free
Included with your HMDG account
  • Business intelligence
  • Full dashboard access
  • All 21 insight detectors
  • AI advisor (unlimited)
  • Team performance tracking
  • Patient recall tools
  • Market benchmarks (715 clinics)
  • Weekly Monday briefing email
  • Marketing intelligence
  • Google Ads performance and ROAS
  • Meta Ads performance and ROAS
  • Cost per new patient by channel
  • Marketing revenue attribution
  • Google Business Profile insights
  • SEO keyword rankings and visibility
  • AI visibility tracking (ChatGPT, Gemini)
  • Competitor search analysis
  • Support
  • Direct HMDG account manager routing
  • Marketing strategy recommendations
Standalone
£500 + VAT/mo
For clinics not yet with HMDG
  • Business intelligence
  • Full dashboard access
  • All 21 insight detectors
  • AI advisor
  • Team performance tracking
  • Patient recall tools
  • Market benchmarks
  • Weekly Monday briefing email
  • Marketing intelligence
  • Google Ads performance and ROAS
  • Meta Ads performance and ROAS
  • Cost per new patient by channel
  • Marketing revenue attribution
  • Google Business Profile insights
  • SEO keyword rankings and visibility
  • AI visibility tracking (ChatGPT, Gemini)
  • Competitor search analysis
  • Support
  • HMDG account manager routing
  • Marketing strategy recommendations
FAQ
Questions? We've got answers.
How does marketing attribution work?
ClinicSignal attributes revenue to the marketing channel that first brought the patient to your clinic. When a patient books through Google Ads, all of their subsequent appointments and revenue count toward that channel. This gives you true lifetime value by channel, not just a click count. You see exactly how much revenue each pound of ad spend generates.
Can I see my Google Ads and Meta performance?
Yes. Connect your Google Ads and Meta accounts and ClinicSignal pulls in spend, impressions, clicks, and conversions. But unlike ad platform dashboards, ClinicSignal matches ad clicks to actual patient bookings and revenue in your practice management system. You see real ROAS based on patient value, not just form fills or phone calls.
What is AI visibility?
When patients ask ChatGPT, Google Gemini, or other AI assistants "where should I go for physiotherapy near me?", some clinics get recommended and others don't. ClinicSignal tracks whether your clinic appears in AI-generated responses for relevant queries. This is a new and growing source of patient discovery that most clinics aren't monitoring yet.
How do you track SEO performance?
ClinicSignal monitors your organic search visibility including keyword rankings, traffic estimates, and which pages drive the most enquiries. We also pull in your Google Business Profile insights: how many people view your listing, click to call, request directions, or visit your website. Your HMDG team uses this data to optimise your SEO and local search strategy.
What data does ClinicSignal access?
ClinicSignal reads your appointment, patient, practitioner, and billing data from your practice management system via a secure API connection. We use this to compute metrics like revenue, occupancy, rebooking rates, and patient behaviour patterns. We never modify your account or contact your patients.
Is my data secure?
Yes. Your API key is encrypted at rest using AES-256. All data is transmitted over TLS 1.2+. We store your data in an encrypted database with role-based access controls. Only you and your authorised HMDG account manager can see your dashboard. We have a full Data Processing Agreement that you accept during setup.
How long does setup take?
About 2 minutes. You enter your API key from your practice management system (for Cliniko, it's in Settings > Integrations), and ClinicSignal imports your data automatically. Most clinics are fully set up within 5 minutes. Historical data is imported so you see insights from day one.
Does ClinicSignal contact my patients?
Never. ClinicSignal identifies which patients to contact and provides your admin with export tools and message templates, but your team makes the calls and sends the messages from your own systems. Your patient relationships stay yours.
Where do the benchmarks come from?
The HMDG Barometer 2026, based on anonymised, aggregated data from 715 UK MSK practices. No individual clinic can be identified. Benchmarks cover pricing by region, rebooking rates, occupancy, marketing spend, seasonality patterns, and growth stages.
What practice management systems do you support?
Cliniko is fully supported now. Nookal, Jane App, and Power Diary are in development. If you use a different system, let us know and we'll prioritise accordingly.
How does the AI advisor work?
The advisor answers questions about your business using your actual clinic data. Every number in its response comes from your real appointments, invoices, and patient records. It never makes up statistics or guesses. If a question requires human expertise, it routes to your HMDG account manager automatically.
Can I delete my data?
Yes, at any time. Contact us and we'll delete all your data from ClinicSignal within 7 days. You can also disconnect your API key at any time to stop data syncing immediately.
Is this really free for HMDG clients?
Yes. ClinicSignal is included at no extra cost as part of your HMDG managed service. It's our way of giving you better visibility into your business so we can work together more effectively on your marketing and growth strategy.
Invite-only beta for HMDG clients
Ready to see what's hiding in your data?

ClinicSignal is in invite-only beta for HMDG clients. Request access and we'll get you set up.

Free for all HMDG clients