HMDG customers only

Know what's working.
Fix what's leaking.

ClinicSignal connects to your practice management system and your marketing, then shows you exactly what is happening across revenue, patients, utilisation, team and marketing. One dashboard, refreshed every day, with the three things to do this week.

Sign up → Try the live demo →

Free for HMDG marketing clients. Cliniko only for now, more practice management systems coming soon.

app.clinicsignal.hmdg.co.uk/dashboard
The ClinicSignal briefing dashboard
£3,284
recoverable revenue this month, per clinic average
7.3x
ROAS that HMDG-managed clinics actually return
187
lapsed patients waiting for a recall, on average
31%
of revenue from one practitioner. Concentration risk.

Aggregate figures from the HMDG client base. Your numbers will be your own.

The product

Every number your clinic produces,
and what to do about it.

ClinicSignal reads your live data and turns it into plain answers. Here is what you see the moment you log in.

Financials

Where the money is, and where it leaks.

Revenue by day, treatment and practitioner. Outstanding invoices, attended-but-unbilled work, and the real value of a patient. The leaks most owners never get to see.

  • Revenue this month with a month-end projection
  • Outstanding payments, by age
  • Revenue at risk and underpricing, with a figure attached
/dashboard · Financials
Financials dashboard
Marketing

Marketing that pays for itself, proven.

Google Ads, Meta, SEO and your website in one view. True cost per patient and real return on ad spend, measured against bookings in your practice management system, not clicks.

  • Live ROAS and cost per patient
  • How you rank against the HMDG client base
  • Market conditions and seasonal context
/dashboard · Marketing
Marketing dashboard
Patients

Who is coming back, who is slipping away.

New versus returning, rebooking rates, did-not-attends, and the patients who have quietly gone quiet. The behaviour that decides next quarter's revenue.

  • New patients who actually attended, not just booked
  • Rebooking and retention, by cohort
  • Lapsed patients, ranked by what they were worth
/dashboard · Patients
Patients dashboard
Advisor

Ask anything about your clinic.

A conversational advisor grounded in your live data. It never makes a number up, and when a person should step in, it routes straight to your HMDG account manager.

  • Answers from your real figures, never invented
  • Suggested questions on every tab
  • Hands off to your account manager when needed
/dashboard · Advisor
AI advisor
Monday email

Your whole business, before your first coffee.

At 7am every Monday, the one number that moved, the focus insight, and the three things to do this week. Last week, settled. No logging in required.

  • The week in one scroll
  • The focus insight, with its money impact
  • Your three-step action plan for the week
Monday, 7:00am
Monday email
And there is more

The rest of the toolkit.

Everything else a clinic owner reaches for, built in and kept current.

Patient recall

Every week, the patients who have gone quiet, sorted by value, with templates and one-click CSV for your admin team.

Per-practitioner targets

Targets on revenue, rebooking, did-not-attends and diary fill, benchmarked against 715 UK MSK practices.

27 smart detectors

Revenue concentration, lapsed-patient opportunity, pricing gaps, cancellation waves. Each one comes with a money figure.

Weekly action plan

Three things to do this week, ranked by revenue impact. Mark complete, skip, or ask your account manager.

Valuation

What your clinic is actually worth, built from your real numbers, ready when you want the long view.

Reports and business view

Owner-ready reports and a single business view that pulls the whole picture together.

See every feature in detail →
How it works

Connect once. We do the rest.

No spreadsheets, no setup project. Connect your practice management system and your first signal lands the same day.

STEP 1

Connect your PMS

Paste a read-only API key from Cliniko. We pull your history and keep it refreshed every day. We never write anything back.

STEP 2

We wire your marketing

If HMDG runs your channels, your Google Ads, Meta, SEO and website are connected for you. Nothing for you to configure.

STEP 3

Get your first signal

Your dashboard fills in, the first insights surface, and your Monday email starts arriving with the week ahead.

Pricing

Free for HMDG marketing clients.

If we already manage your marketing, ClinicSignal is included. If not, it is a standalone product priced for clinics.

Standalone
TBC
+ VAT, per month. For clinics not yet with HMDG.
  • Business intelligence
  • Full dashboard access
  • All 27 insight detectors
  • AI advisor
  • Weekly action plan with revenue projections
  • Team performance tracking
  • Patient recall tools
  • Decisions log
  • Market benchmarks
  • Composite market index
  • Weekly Monday briefing email
  • Marketing intelligence
  • Google Ads performance and ROAS
  • Meta Ads performance and ROAS
  • Cost per new patient by channel
  • Marketing revenue attribution
  • SEO keyword rankings and visibility
  • Tools
  • Built-in pricing tool
  • Built-in valuation tool
  • Built-in capacity engine
  • Built-in retention engine
  • Support
  • HMDG account manager routing
  • Marketing strategy recommendations
Talk to us

See your clinic, the way ClinicSignal sees it.

Walk every tab with realistic demo data, or sign up and connect your own in minutes.

Sign up → Open the live demo →