The behaviour that decides next quarter's revenue: a closed-cohort funnel that tells the truth about return rates, the value of a patient as it builds over months, why they cancel, and the patients who have quietly gone quiet.

A closed cohort on a single denominator, so it never quietly pre-selects the patients who stopped coming.

Cumulative average revenue per patient by months since first visit, from a mature cohort, so chronic caseloads show their full value.

New and returning patients month by month, so you can see whether growth is fresh acquisition or a loyal base returning.

The days and times new patients tend to first book, so you can staff initial-assessment capacity to real demand.

Cancellation reasons where your PMS captures them, so a wave of 'feeling better' reads differently from a wave of 'cost'.

New patients by referral source at intake, so you can see how much growth is word of mouth, GP, or your own marketing.

How many patients have gone quiet and what they were worth, with a recoverable total that feeds straight into recall.

Drop-off attributed by clinician as a share of their own new patients, framed as a coaching signal rather than blame.

Care grouped into episodes rather than loose appointments, so you can see how many sessions a course runs to.

The journey cards carry the figure for the typical clinic on ClinicSignal beside your own: days between visits split by tenure, established patient workload, how fast second visits happen and new patients per 100 visits. Every value shows with the records behind it, so small samples read as what they are.

The closed-cohort truth about your patient behaviour.