ClinicSignalby hmdg
Features/Intelligence
Intelligence

Is it you,
or is it the market?

The question every owner asks in a quiet week, finally answered with data. ClinicSignal reads the whole UK MSK market every week, shows the last 12 months against the same months last year, and tells you what is the sector and what is your clinic.

/dashboard/market
/dashboard/market
01The last 12 months

Seasonality, or a real shift? Now you can tell.

The sector reading, month by month, with the same month last year as a faded bar behind it. A quiet August that was also quiet last August is seasonality. A quiet August that was busy last August is a market shift, and the chart makes the difference obvious at a glance.

  • Red, amber, green on every month, with notes on the usually quiet ones
  • The current month so far as its own bar, measured only against the same days, firming up as the month completes
  • Built from the same group of clinics throughout, blended with the Google Ads aggregate across HMDG-managed accounts
Market update · The last 12 months
Market update · The last 12 months
02The written briefing

A briefing, not a chart dump.

Every week the market data becomes a written brief in plain English: what moved, why, and what it means for a clinic like yours. Calm when the news is seasonal, direct when it is not.

  • A weekly written read, not just charts
  • Seasonal softness named as seasonal
  • Key observations you can act on
Market update · This week's briefing
Market update · This week's briefing
03The signals behind it

Everything moving the sector.

Sector conversions, ad clicks and cost per click. NHS waiting lists and urgent-care pressure. The Bank of England rate and inflation. Search demand and AI-overview share. Each with a plain line on why it matters.

Market update · Contributing factors
Market update · Contributing factors
04Search interest by profession

Demand over twelve months.

Google search interest for physiotherapy, osteopathy, chiropractic and podiatry, each on its own line, so you can see your discipline's season against the others.

Market update · Search interest
Market update · Search interest
How it is worked out

The numbers behind it.

The headline is a composite of UK MSK demand, refreshed weekly and self-healing daily: patient bookings across the network blended with sector ad performance and search interest. Real growth across the network is shown as medians only, with a clinic-count floor, and never names or counts individual clinics.
Where it shows up

It travels with you.

The market update leads the Monday briefing email, the advisor reads it before answering about a slow month, and a calm note appears on your Overview when a dip is explained by the market.
Keep exploring
AdvisorReads the market before answeringMarketingYour channels against the sectorBenchmarksYour growth versus the network

Stop guessing whether it's you.

The whole UK MSK market, read every week.

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