ClinicSignalby hmdg

Know what's working.
Fix what's leaking.

ClinicSignal connects to your practice management system and your marketing, then turns everything into plain answers. How the clinic is really doing, how that compares with clinics like yours, and what deserves your attention next. Refreshed every day.

Sign up → Start free trial

Free for HMDG marketing clients. Every other clinic can try it free for 4 weeks, then £150 + VAT a month. Works with Cliniko, Nookal, WriteUpp and PracticeHub.

app.clinicsignal.hmdg.co.uk/dashboard
The ClinicSignal overview dashboard
What clinics find
£3,284
recoverable revenue sitting in the average clinic's month
31%
of revenue riding on one practitioner at the typical clinic. Owners rarely know until they see it.
187
lapsed patients on the average recall list, ranked by what they were worth
7.3x
return on ad spend across HMDG-managed clinics, measured against real bookings

Aggregate figures from the HMDG client base. Your numbers will be your own.

The questions

Every clinic owner asks
the same questions.

Why is revenue down this month?
Is our utilisation actually good?
Are patients coming back, or quietly dropping off?
Is the marketing paying for itself?
Which clinicians need more patients?
Is it just us, or is everyone quiet?

ClinicSignal answers all of them from your own numbers, every day.

Benchmarks

62% utilisation.
Is that good?

You can't know without knowing what clinics like yours do. ClinicSignal benchmarks 23 of your numbers against clinics of your discipline, size and revenue band, recomputed every night. Your year against theirs, line by line, with the 2026 Barometer survey of 715 UK practices as the honest fallback.

See the benchmarks →
/dashboard · Benchmarks
/dashboard · Benchmarks
The product

Every number your clinic produces,
and what to do about it.

Seven dashboard tabs, an advice engine, an advisor you can ask anything, marketing proof and a monthly report. Here are the headlines. Every section links to its full page.

The dashboard

Seven tabs. One truth per tab.

Overview, Financials, Patients, Team, Services, Utilisation and Benchmarks. Each tab leads with the number that matters, then shows its workings. Every figure traces back to a row in your practice management system.

  • A five-dial overview with a month-end projection
  • Financials with year-on-year trend and money owed to you
  • 23 benchmark comparisons against the typical clinic on ClinicSignal
Explore the dashboard →
/dashboard · Financials
/dashboard · Financials
Advice and Advisor

Advice from your numbers. Answers on demand.

The Advice page runs more than fifty checks against your clinic's own norms and names what deserves attention, with the money impact attached. The Advisor answers any question about your clinic in plain English, grounded in your live figures.

  • Findings ranked by impact, refreshed nightly
  • Ask about a practitioner, a metric or a decision
  • Never invents a number. Says so when it cannot know.
Meet the Advisor →
/dashboard · Advisor
/dashboard · Advisor
Marketing

Marketing that pays for itself, proven.

Google Ads, SEO and your website in one view, measured against bookings in your practice management system, not clicks. Plus a market update that reads the whole UK MSK sector every week, with the last 12 months charted against the same months last year.

  • Live return on ad spend and cost per patient
  • SEO rankings from your tracked keywords
  • A 12-month market view that separates seasonality from real shifts
See the marketing view →
/dashboard · Marketing
/dashboard · Marketing
Reports and emails

Your whole business, before your first coffee.

A Monday briefing email, a completed monthly report on the first Monday, and an optional 8pm daily digest with patients seen and money taken today. The monthly report page is owner-ready and prints to PDF.

  • Monday briefing with the week settled
  • Monthly report with year-on-year context
  • Optional daily digest at 8pm, straight from the diary
See reports and emails →
/dashboard · Monthly report
/dashboard · Monthly report
And there is more

The rest of the toolkit.

Everything else a clinic owner reaches for, built in and kept current.

Patient recall

The patients who have gone quiet, sorted by value, checked live before every export so nobody who rebooked slips through.

Per-practitioner targets

Targets on revenue, rebooking, no-shows and diary fill, with supportive per-clinician cards and real rostered hours.

Benchmarks that mean something

23 comparisons against the typical clinic on ClinicSignal, computed nightly from clinics of your discipline, size and revenue band.

Is it you, or the market?

UK MSK demand read weekly, with the last 12 months against the same months last year so you can tell a quiet season from a real shift.

Great on your phone

Every chart and table works at phone width. Check the clinic from the school run.

Built-in user guide

Every page, every card and how each number is worked out, documented inside the product and kept current with it.
See every feature →
Why ClinicSignal

Doesn't my PMS already do this?

No. Cliniko is brilliant at running your diary, and that's the job it was built for. It records what happened. ClinicSignal explains it. Cliniko doesn't even have a utilisation figure, we had to build one.

Your PMSClinicSignal
Records appointmentsExplains performance
Reports your numbersBenchmarks them against clinics like yours
Stores your dataFinds the problems in it
Shows what happenedTells you what to do next
Sees only your clinicSees the whole market

No criticism of Cliniko, we'd recommend it to anyone. It's doing a different job.

Read the full comparison →
How it works

Connect once. We do the rest.

No spreadsheets, no setup project. Connect your practice management system and your first signal lands the same day.

01

Connect your PMS

Connect Cliniko, Nookal, WriteUpp or PracticeHub with read-only access. We pull your history and keep it refreshed through the day. We never write anything back.

02

We wire your marketing

If HMDG runs your channels, your Google Ads, analytics, search and SEO tracking are connected for you. Nothing for you to configure.

03

Get your first signal

Your dashboard fills in, the advice engine runs its first pass, and your Monday email starts arriving with the week ahead.

See every integration →
Pricing

Free for HMDG marketing clients.

If we already manage your marketing, ClinicSignal is included. If not, try the full product free for 4 weeks, then it is £150 + VAT a month. Subscribe in the app whenever you are ready, cancel any time.

HMDG clients
Free
Included with your HMDG marketing retainer.
  • Business intelligence
  • Full dashboard, all seven tabs
  • Advice engine, more than fifty checks
  • The Advisor, unlimited questions
  • Team targets and per-practitioner cards
  • Patient recall with live re-checks
  • 23 benchmark comparisons against clinics like yours
  • Market update with a 12-month sector view
  • Monday briefing, monthly report and daily digest emails
  • Data health page with honest checks on your records
  • Marketing intelligence
  • Google Ads performance and true ROAS
  • SEO rankings and organic performance
  • Website analytics and search visibility
  • Cost per new patient, measured against your PMS
  • Tools
  • Built-in pricing tool
  • Built-in valuation tool
  • Support
  • Direct HMDG account manager routing
  • Marketing strategy recommendations
Sign up →
Standalone
£150 + VAT
Per month, after a free 4 week trial of the full product. Subscribe in the app, secure payment by Stripe, cancel any time.
  • Business intelligence
  • Full dashboard, all seven tabs
  • Advice engine, more than fifty checks
  • The Advisor, unlimited questions
  • Team targets and per-practitioner cards
  • Patient recall with live re-checks
  • 23 benchmark comparisons against clinics like yours
  • Market update with a 12-month sector view
  • Monday briefing, monthly report and daily digest emails
  • Data health page with honest checks on your records
  • Marketing intelligence
  • Google Ads performance and true ROAS
  • SEO rankings and organic performance
  • Website analytics and search visibility
  • Cost per new patient, measured against your PMS
  • Tools
  • Built-in pricing tool
  • Built-in valuation tool
  • Support
  • Direct HMDG account manager routing
  • Marketing strategy recommendations
Start free trial
Talk to us

See your clinic, the way ClinicSignal sees it.

Start a free 4 week trial and connect your clinic in minutes.

Sign up → Start free trial